What is YouTube SEO and How Can You Use It?

"SEO" and "monetization" are a couple of buzzwords in the creator community. These two terms are advantageous, especially when it comes to growing your audience and earning money. 

Youtube is a powerhouse for promoting products and services for brands and entrepreneurs of all sizes. Knowing how Youtube works and optimizing it is crucial if you are a growing or aspiring influencer, brand, or product. This post will educate and encourage you to take action so you may expand your business and make money.

Part Social, Part Search Engine 

Youtube, which is owned by Google, gets more than a billion views every day and is one of the three biggest search engines in the world. This is interesting because you could make a lot of money and get a lot of attention. But if you don't know much about SEO and optimization, it may be hard and competitive for you.

In today's world, it's hard to go viral, but it's not impossible. In fact, video content will only get more popular as TikTok gets more popular and as new technologies come out.

  

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How To Use SEO For Youtube 

So you want to be famous. You want to be an influencer. You want to quit your job so you can focus on growing your YouTube channel. First, if you want to grow, you need a YouTube SEO strategy.

"Search engine optimization" is what "SEO" is short for. It is the process of getting free traffic from search engine results (such as Google). It raises your rank and puts you higher on the list of results when someone searches for something. To get more people to see your content, you want to be at or near the top.

Keywords 

So, if you want to reach more people, you need to first find your niche and then find keywords that are related to it. Who are you trying to reach? What is this group of people looking for?

If you want to rank high, you should make content that people will look for. This first step is pretty easy, as all you have to do is go to YouTube. Start typing a word or phrase that is related to your niche to see a list of keywords that are popular right now.

You can also use tools such as TubeBuddy, vidIQ, and Google Trends. These tools can help you research keywords, optimize tags, analyze competitor videos and appear in the suggested. 

Target Your Audience Through Each Video 

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The main goal of YouTube is to make it simple for you to target the audience you want to reach. That is why there is a section for you to enter your title, thumbnail, and tags. Use this to your advantage, and make sure that you check each box each time you upload a new video.

Title: The keywords you looked up earlier to find topics for your video will appear somewhere in your title. While "click bait" can be useful in some cases, if you want to rank high in search results and possibly even be suggested, your content should match your title!

Thumbnail: Make sure your image and title are compelling and stand out from the rest of the results. Short and to the point! It would be aesthetically pleasing to see what the trends are and what other people in your niche are doing. Also, stay true to your brand!

Description: Similarly to your title, you want your keywords to appear in the description. It should have enough words to provide a more detailed description than the title, but it should still be kept short; 300 words is ideal! It's also a good idea to include some of your links in the description. You want your description to assist Google and YouTube in understanding what your video is about so that you can rank higher.

Try your best to get a green checkmark for this entire checklist on your Youtube channel.

Engage With Your Audience (CTA’s)

It might not seem important to talk to your viewers, but it is very important for your metrics and SEO. If you answer every comment, YouTube will see twice as many comments, which will help it decide how good your content is and how relevant it is. You may sometimes see comments that have been "pinned." It's common for the person who made the video to add this as a comment to help viewers figure out where they are in the movie by giving timestamps or other relevant information. This helps the video move up in the search results. CTAs like "Leave a comment below about what you thought of this video," "Share this video with your friends," and "Save this video to watch later" should be scattered throughout your video. If you want your video to rank higher and show up higher in search results, you need to interact with your viewers and get them to interact with your content. By showing your audience that you value and care about them, you earn their loyalty and trust and boost your Youtube stats at the same time.

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Bonus Tips

We think these other two tips are great for ranking high and reaching a larger audience.

Include a Transcript 

This is often something creators will not do. Why would they then want to spend hours creating a video and hours editing one piece of content? Why would they then want to also create a transcript? But it actually does help with Youtube SEO and better defines how relevant your video is. 

Distribute Your Content 

Be consistent in your posting and post on multiple platforms. Why not target different demographics? Pushing your name across multiple platforms will only help you rank higher, increase your viewership, and grow your following. We understand how time-consuming this can be, so we recommend repurposing your videos into multiple forms of content; save time by letting a tool do it for you.

SEO and Youtube Strategy 

Check your analytics regularly. Check in often and, if necessary, change direction! SEO for YouTube has changed a lot over the years and will continue to change. We mean that SEO is a process that never ends. You need to stay on top of your content and what's going on because there are always new trends, data, and technological advances. We hope that this post has helped you figure out how and where to start when making an SEO strategy for your YouTube channel, bringing you one step closer to success. Tell us in the comments what you did to get more people to watch your videos and get them to the top.

Try our free tool if you need help getting your content out there. We take your YouTube videos and use them on other platforms, so you can stay consistent, grow your audience, and have time for the things that really matter.