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10 Ways to Repurpose Your YouTube Videos to Boost ROI
Your YouTube videos are filled with potential, so why not untap that by turning one video into 10 or 20 unique content pieces? As a result, you’ll boost the ROI of that original video tenfold. And some of the content you create won’t even look like a video, ie. blog articles, podcasts, and eBooks. So, if you’re looking for ways to turn one video into a month’s worth of content, you’ve come to the right place.
Why repurpose existing YouTube videos?
The more ways you can use a video the more valuable it becomes. By repurposing your existing YouTube videos, you can save time and money using existing footage and adapting it in different ways for different platforms without having to start from scratch.
So keep on reading to find out our top 10 ways to repurpose YouTube videos into valuable content assets that drive more traffic to your business and increase sales.
10 ways to repurpose YouTube videos
1. Repurpose as YouTube Shorts
Since we’re talking about YouTube, the first thing that comes to mind is repurpose your YouTube video into YouTube Shorts. You’ll kill two birds with one stone: Use Shorts to drive traffic to the full video and to your website. All you have to do is cut down your original video into shorter clips.
YouTube actually makes it easy to repurpose videos into shorts, here’s how:
1. Choose your existing video.
2. Click on “Remix” and select “Edit into a Short.”
3. Select footage up to 60 seconds by dragging the slider.
4. Optional: Import extra footage from your media library.
5. Optional: Add text, filters and adjust when text appears.
6. Add a short title, write a caption, and set it to publicly visible.
7. Upload your short (which will automatically include a link to your original YT video).
If you want to combine a few different moments from your video into a 60-second Short, you can also do that quickly and easily with Munch’s AI video repurposing tool.
2. Cut clips into social posts
Whether you want to drive traffic to the original video or just repurpose it as new content across your social media channels, there are a few ways to cut clips into social posts.
Professional desktop editors are generally used for complex projects, but you can use them for repurposing YouTube videos, too. You’ll need to import your video file to a project and drag it to the timeline. Then use the razor tool to split the video and drag the outer edges to trim the clips down. Like with an online editor, you can add transitions, effects, text, and audio. Finally, export your video to meet the requirements of each social media platform.
3. Transcribe into a blog post
Believe it or not, almost all YouTube videos contain a transcript. This is your golden key to unlocking all sorts of text-based content assets. Here’s how to grab your YouTube transcript:
Now that the timestamps are gone, you can freely copy and paste the text to write a blog article and even embed the video in your article to drive more views.
4. Transcribe as a LinkedIn post
Just like before with the blog, you can copy and paste your transcript to create a long article on LinkedIn or choose the relevant parts to make a post. Be sure to link your YouTube video, to get even more eyes on it.
5. Turn it into an eBook
Now that you have the transcript, there are lots of different ways to use it. But one of the most impressive ways, is to create a short downloadable eBook. If you didn’t add chapters to your existing YouTube video, you’ll want to add them now.
Once your content is split into chapters, add a Table of Contents. You can easily design your eBook using a platform like Canva, which has templates you can customize. Once it’s ready, use your eBook as a downloadable lead magnet in exchange for emails.
Of course, you’ll also want to create a social post about this new eBook to drive more traffic to your website and encourage downloads (see quote posts below).
6. Offer as a lead magnet
As I just mentioned, you can turn your YouTube video into an eBook and offer it as a lead magnet or you can offer the original video in exchange for emails. The best way to go about this is to add a fold to your homepage with a bold headline offer and button. When clicked, a lead generation form will open where visitors can enter their name and email in exchange for free content. Once visitors have signed up, automate sending the video, eBook, or other text-based asset to their inbox.
6. Use audio for a podcast episode
Although lots of people love watching videos, audio offers the ability to listen while doing other things like going for a walk, cleaning up the house or exercising. Extracting the audio from your video and turning it into a podcast is a great way to reach people through Spotify or Apple podcast.
When deciding if this is a good fit for your video, listen to make sure the video is easily understood without visuals. If it’s a go, extract the audio, remove any lengthy silences and, if you already have an ongoing podcast, add your usual intro and outro.
7. Create a quote post
Remember that transcript we made earlier? You can also comb through it to find inspiring, noteworthy quotes. If you’re not much of a designer, use a free online design tool like Canva. Type in “Quote Instagram posts” or “Quote LinkedIn posts” and choose a template you like. Copy and paste the text to batch create a few different quote posts at once. Alternatively, you can use quotes from the short video clips you made earlier, so that you don’t have to spend much time searching for something noteworthy.
8. Use in email marketing
When it comes to using your video in email marketing, there are a few ways to go about it. You can share the video in an email newsletter and use part of the transcript to write the email’s body text. If you think your videos offers really valuable information, you can turn it into a nurture email that gets sent out new subscribers as a way to build community and share your knowledge.
10. Create a video campaign on YouTube
Lastly, we started on YouTube, so let’s end there. Why not turn your YouTube video into a video ad on (you guessed it) YouTube? You can use YouTube Advertising to show your ad to the right audience and grow your business on a budget. As long as your video has a clear call-to-action, you can use it to drive a specific purpose, like increase brand awareness, generate leads or boost sales.
Since YouTube recommends video ads be between 12 seconds to 3 minutes, you can use an AI video repurposing tool like Munch to create shorter, impactful clips and A/B test different video ads.
3 tips to repurposing your videos effectively
Repurpose YouTube videos with AI
You don’t need to be an expert to repurpose your videos. All you need is an AI repurposing platform to edit videos for you. Simply upload the YouTube video and AI will take care of the rest, saving you loads of time and energy. As a result, you’ll reach more people, grow brand awareness, and hopefully—make sales.
Meet Munch - The #1 AI video repurposing platform
Munch is an all-in-one AI video editing tool that does the work for you. With Munch, you automatically edit the most engaging parts of your video footage into coherent, shareable clips. Based on topics, theme, and context, Munch AI will cut tailored videos for social posts on TikTok, Instagram, Twitter, LinkedIn and YouTube Shorts in under an hour. So while Munch is editing, you can focus back on your business.
It’s easier than you think
Hopefully by now you can see there are tons of ways to repurpose your YouTube videos. That includes turning them into Shorts, cutting clips for social media, transcribing into text-based content and even designing quote posts. When you think about content like this, one video opens a world of possibilities. And with the help of AI, it’s easier than ever.
