4 Reasons Why You Should Build An Email List

From subscribers to customers, building an email list is crucial for turning your audience into paying customers.

Starting an email list can help your brand make money. Who uses email? Many people, according to statistics! 80% of Americans still use email, according to eMarketer (Insider Intelligence, May 2022). Email remains a popular means of communicating globally. If you want free advertising, more views, audience ownership, and easy marketing control, develop an email list.

Free Advertising 

Email marketing is a great way to gain loyal, paying consumers. Yes, advertising may be needed to get email addresses. These fees are cheap in exchange for reaching thousands of customers. You can also ask people to join your email list on social media.

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More Views 

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In your emails, you can include CTAs that encourage viewers to set video reminders or sneak peaks that stimulate their interest. These can help you get more YouTube views and give signals to YouTube that your material is popular, which could enhance your channel's rank on the recommended list and improve your YouTube SEO.

If you haven’t yet read our blog post on Youtube SEO and how you can use it to reach large audiences (click here).

Own Your Audience 

You can get a lot of very useful information from an email list. Now you can talk to the people you want to reach directly. Now that you know how to turn viewers into repeat customers and raving fans, you can make sure that your marketing reaches the right people. With an email list, you have full control and can't lose your audience. Your Instagram, Facebook, YouTube, and TikTok accounts could be shut down at any time, which would mean you'd have to start over. On the other hand, you can keep your email list if you already have one.

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Easily Measure Marketing Tactics

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With an email list, you can keep track of your marketing efforts and offer products or services that your audience is likely to buy. Think about this. If you opened your email right now, you would probably see an email from your favorite online store with freebies, insider information, or updates.  It keeps customers coming back, makes them feel like they're part of a group, and gives your business a way to make money. Track how well your marketing is working, find out how interested customers are in your different products, and do surveys of your target market to improve your product or service. After all, email service providers (ESPs) can now track and analyze every step of your clients' journey and the marketing flow.

You Need an Email List 

Email marketing is a great way to expand your audience and gain long-term customers. If you have an email list, you can track your marketing techniques and target your audience with products or services they are most likely to buy. As a result, you'll see consumer loyalty and a sense of belonging to a larger community. This is why it is critical to start an email list as soon as possible. Even if you don't have a lot of followers at first, if you keep trying to build that list, gain data, and then create personalized targets, you'll be closer to going viral and making money sooner.

What elements of your email marketing work best for you? Please leave a comment.